Table of content: LED screens and signs magazine in 2009
#12/2009
Technological problems with introducing energy-saving technology and ways of resolving them
The LED technology is indeed revolutionary since it resolves numerous problems: cuts down energy consumption, offers environmentally clean and safe solution for manufacturers compared to incandescent or even fluorescent and halogen lamps as all of its components are RoHS standard approved.
#11/2009
LED screens and signs in Chicago: Technology and common sense
LED screens have long become a symbol for large corporations. Finally, the time has come for this technology to mature and become affordable. Today even small business ventures can buy an LED screen and LED sign. Naturally, small business opts for small screens. This tendency became obvious for us during the recent trip to Chicago.
#10/2009
LED screens and global financial crisis
part 2
This article continues our brief review of leading LED screen manufacturers during the first year of the economic crisis and specifically focuses on two well-recognized world brands in LED screen area: Panasonic и Mitsubishi.
#9/2009
LED video screens and global financial crisis
part 1
September 2008 is when the global financial crisis entered the acute phase with Fannie Mae and Freddie Mac losing control to the US Finance Department and Lehman Brothers filing for bankruptcy. A year later we decided to look at the LED video screen industry and see how the major LED video screen manufacturers weathered the financial storms.
#8/2009
LED screens and LCD panels on outdoor advertising market
LED screen and LCD panel market is getting more saturated with each month, and companies are constantly searching for new ways to present their ideas and products. In this article we decided to review some of the presentations offered by the three companies that seriously affect the modern marketplace.
#7/2009
LED media façades as a new artistic instrument for shaping urban space
LEDs have become a paintbrush and canvass for outdoor art that delights viewers. Unlike billboards and electronic message centers, LED sculptures do not have to conform to any shape or specific aspect ratio: rather the sculptural form dictates how the LED screens function within the sculpture.
#6/2009
Digital signage and out-of-home (OOH) video advertising sales expected to grow
The forecasts for digital signage hardware and out-of-home (OOH) video advertising sales recently issued by four independent research firms paint a bright picture for an industry that has emerged as the dynamic Fourth Screen in communications and advertising.
#5/2009
LED stage decor
There’s a saying that theater starts with a cloakroom. But theater continues on stage. Today hardly any show can do without stage lighting and screens. Stage decoration has always been a traditional art. And a new art is developing fast: the art of stage management. Indeed, using large electronic LED screens for decorating the stage scenery is becoming a must.
#4/2009
The world economic crisis and effective media
The economic crisis will greatly help to develop digital media all over the world. A crisis rages worldwide - not just in our own country. The information we are receiving from various parts of the world via Internet and newspapers about the advertising economic sector is rather misleading.
#3/2009
One day with LED screens in Paris and Bucharest
Our correspondent spent a day in two European capitals: Paris and Bucharest. Naturally, a day-long glance at LED screen structures in both cities could only be brief and incomplete. However, certain facts are worth writing about.
#2/2009
OOH Advertising
TV advertising is getting more and more expensive and less and less effective. Similar tendency is observed in other traditional media – radio, newspapers and magazines. Advertisers are getting frustrated and turn to modern outdoor advertising for consolation. We say “modern” because for the past decade the outdoor advertising has drastically changed for the better.
#1/2009
LED screens and signs on transport
LED screens, LED signs and LED information boards are an indispensable part of our transport systems: they are used on ground transport, underground, in the air and on sea. As passenger flows grow, advertisers seize the opportunity to offer people dynamic commercials and information, and the best way to do this is by using the LED technology.
