Table of content: LED screens and signs magazine in 2002
#12/2002
Giant outdoor electronic screen in Paris
A well-known German group of computer enthusiasts and programmers developed a way to light up the windows of French National Library with total area of 3370 square meters in a manner of a huge screen. A specialized algorithm will make library windows light up and down as pixels on an electronic screen.
#11/2002
The changing tendencies in outdoor advertizing screen industry
Manufacturing of outdoor advertizing screens remains relatively young industry. However changes here are so swift and meaningful that need to be explained in detail. A desire to take a large TV and install it in the street goes back to the 1970ies. As it frequently happens, the idea was first formulated in the USA and was immediately implemented there.
#10/2002
TV gets out of the “box”
TV wants to get out of the “box”, fill the streets and squares of our defenseless cities, accompany viewers from home to work and back, keeping us in tight grip of its broadcasters. In its absurdly futuristic perfection this idea was already implemented by George Orwell in “1980”. The screens there accompany people everywhere.
#8/2002
New outdoor advertising LED screens in Moscow
The family of Moscow outdoor screens is growing fast. Bright and cheerful outdoor advertizing LED screens are now installed in Pushkin and Kudrinskaya squares of Moscow. Two huge LED screens-twins have been commissioned on the New Arbat, the main street of Moscow. This is a new approach in using LED screens: twins are oriented towards traffic flows in both directions.
#6/2002
Outdoor advertizing LED screens in China
Manufacturing of large outdoor screens remains relatively young industry. However changes here are so swift and meaningful that need to be explained in detail. A desire to take a large TV and install it in the street goes back to the 1970ies. As it frequently happens, the idea was first formulated in the USA and was immediately implemented there.
#5/2002
Large advertizing LED screens in New York
New York has very strict rules for outdoor advertising: it is not allowed anywhere except Times Square. But on this Square the density of advertizing screens is the largest in the world. I have counted 17! But photos speak better than words. We have already written about it, but I never fail to admire this technological screen advertizing masterpiece.
#4/2002
Everyday miracles: Advanced electronic screens made affordable!
The first ever upgrade of an electronic screen from lamp into LED technology was performed. The technology and procedures have been developed by the Russian engineering team and can be ranked as the state-of-the-art feat in the area of large electronic screens and displays. Previously most, if not all, innovations came from the USA, Japan and China.
#3/2002
Who needs large electronic screens? Or advertising time is money!
We live in a consumer haven. But how can one buy an electronic screen for outdoor advertizing? Where to start? As any serious business, installation of an electronic screen requires significant investments. Who would want to invest in a screen? There are dozens of screen manufacturers around the world and they fail to meet the demand!
#2/2002
Outdoor advertizing screen networks: Catching in the nets!
The network principle has triumphed! A network of hotels, a network of boutiques, a network of drugstores etc. It is clear that the tendency to increase, expand and link together could not miss the financially most lucrative area of advertising: outdoor advertising. Large cities now have two-three large advertising company, as a rule, with several dozen small agencies picking the crumbs.
#1/2002
Olympics digital screens: Bigger, better, brighter!
Everyone likes the Olympic Games! Even those not particularly interested in sport. Olympics have long become a well-promoted trade brand that sells practically everything: from sports goods to toothpaste. Not surprisingly, all National Olympic Committees are competing harder than athletes for the right to host the Games.
