Table of content: LED screens and signs magazine in 2010
#12/2010
Switching static structures to digital LED billboard
As outdoor advertising companies introduce or expand their digital LED billboard inventories, they face the challenge of where to install them along existing highway routes. However, where do you place digital LED billboards when print boards already occupy the best placement? This article shows how to transform static billboard structures to handle their digital LED billboard counterparts.
#11/2010
Underground Outdoor: Advertising displays in metro (subway)
For a long time metro resisted advances of digital advertising. Underground platforms were decorated with small and large posters, inside metro cars all space was covered with colorful leaflets. In an attempt to increase advertising revenue even entire trains are sometimes wrapped in advertising posters turning the train into a gigantic advertising billboard.
#10/2010
Digital taxi
The cab with touchpad advertizing screen turns into a mobile media complex where passengers may look through offered advertising clips and informational resources, especially while waiting in insufferable traffic jams. There is a saying that “a good story cuts the long trip by half” or something to that effect. This is definitely true when referred to a “digital taxi”.
#9/2010
Hackers' attacks on large LED screens, roadside informational displays and screen networks
Illegal access to advertising screen networks, hacking of operational systems, substituting content – all this is can be qualified as an offence. But this is an offence that guarantees wide public attention and media coverage. In this respect hacker attacks maybe compared to a litmus test on efficiency and popularity of this or that computer solution.
#8/2010
Outdoor LED billboards and fight against terror
One indication that this new mass media has serious influence on people is that outdoor LED billboards are becoming a constant source of information about wanted criminals and terrorists. This new application and useful function of LED billboards was initiated by the largest US outdoor digital advertisers and LED billboard operators.
#7/2010
LED TVs vs LED lamps
LED technologies have established a firm foothold in the world market of lighting. Most developed countries have introduced programs of phasing out conventional lighting using incandescent lamps ineffective in terms of power consumption. Fluorescent lamps will soon follow the suit and lose the marketplace to LED lamps.
#6/2010
Displays in digital transport advertising
Advertising in transport started as unassuming stickers on the doors and windows of busses and metro carriages. However this could not satisfy demanding advertisers for long. Quite soon digital advertising enters the field: advertising LED signs with running letters and LCD displays. This approach is more professional, based on high-tech solutions, requires large investment.
#5/2010
The care and feeding of digital displays
The science of planning and placing content is also an art form, and the care and feeding of digital displays is a complex dance of defining who your audience is, what you want to tell them, and how to tell them your messages in the limited amount of time you have in streaming across their display screens.
#4/2010
Small cities LED billboards
An installation of a new LED billboards in a big city is no longer news. However, a network of LED screens in a small city is a noticeable event. Few people outside of Russia would ever hear the names of the following cities: Dimitrovgrad, Murom and Serov, each boasting a population of about 100 thousand. However, even these small cities hurried to set up their own LED billboards networks.
#3/2010
The Sign China and LED China 2010 Exhibitions in Guangzhou
Driven by the crowd we also found ourselves at the Exhibition: this one was dedicated to LEDs and digital advertising. Previously, the most visible event in the sphere was conducted in Taipei (Taiwan), but China drew its visitors away to Hong-Kong, Shenzhen and Guangzhou (capital of Guandung province), and also to Beijing and Shanghai.
#2/2010
LED casinos
Today we can hardly imagine how a casino would look without bright LED screens, LED signs and the colorful play of LED letters. Casinos fully embraced LED technologies; LED screens became practically an indispensable feature of the sinful world of gambling and big bucks. Public always was weary of casinos: not surprisingly US authorities exiled casinos to special zones far from populated cities.
#1/2010
The Weak Link: Hacker’s attack on Moscow LED screens
In the evening of January 14, 2010, two huge outdoor LED screens overlooking the Moscow’s major avenue, the Garden Ring, were playing pornographic clips for nearly half an hour causing a great amusement among drivers and passenger and great indignation among the city authorities. In spite of the late hour and fairly light traffic, the unusual spectacle immediately created a traffic jam.
