Table of content: LED screens and signs magazine in 2000
#15/2000
Factors that determine ROI from “Outdoor Video and TV” advertizing systems
The basic aim in developing “Outdoor Video and TV” systems was to convey information to viewers with maximum effectiveness and using the latest digital computer technologies. If we consider return-on-investment as a difference between income and expenses over a certain time period, then we must also identify parameters that affect income and expenses.
#14/2000
Brazil, a country of contrasts… and advanced technologies in outdoor advertising
However, Brazil is a country that not only strives to implement all the latest and newest technologies but does it in a rational way, at least as far as the outdoor advertising screens are concerned. Much of what our magazine has been writing about has been implemented in San Paolo by companies that own them.
#13/2000
More of large electronic screens: The quality is better
Our magazine pays much attention to the latest developments in outdoor electronic screen technology. It is therefore pleasant to report that Russia is capable of offering advanced hi-tech solutions in spite of the current economic crisis.
#12/2000
Large electronic displays at Olympic 2000
Electronic displays are gradually becoming part of city life, ever-present part of city landscape. Almost every new trend begins with a false start: only a few years ago electronic displays were a novelty, expensive toys. Now they are in fashion, a hot topic in outdoor advertising. Today almost everyone realizes that full-color electronic displays are what are needed.
#11/2000
Large outdoor LED screen in Kiev
The installation of such large outdoor LED screen in Kiev confirms the existing tendency to place large digital advertising screens in towns in spite of their high price. Outdoor screens illuminate cities, enliven night life of cities and provide additional and much needed informational and advertising resources to city authorities.
#10/2000
Digital outdoor advertising for transnational companies
Today advertisers have a new technology at their disposal that has no such deficiencies. We are talking about using large electronic screens (displays) instead of neon installations: digital outdoor advertising. Electronic screens are superior to neon in all respects. Naturally, electronic outdoor screen networks are ideal for digital advertising campaigns and start replacing old neon versions.
#9/2000
Electronic screens: New media or electronic reality
Our magazine is devoted to electronic screens and displays. Naturally, this issue deals with them, too. Electronic screens are more effective than all other types of outdoor static advertising. They gradually spread throughout the world and throw bright commercial offers in our faces. You cannot miss them; dynamic bright animation hypnotizes and attracts our attention.
#8/2000
Neon, lamps, LEDs: The past and the present in outdoor advertising
This article develops the subject of the previous issue and discusses modern technology and approaches to illumination of cities, separate city districts and individual houses as well as the latest tendencies in outdoor advertising. As we have already written, the explosive spread of neon signs in North America occurred in 1960-80-ies. The central city streets were literally flooded by neon lights.
#7/2000
Electronic outdoor screens as part of modern city media architecture
It is not the city or its citizens who pay for the bright advertising lights but advertisers who are interested in selling through attracting people to the sites. Moreover, outdoor electronic screens are a modern mass media that provides not only advertising but social information to citizens and tourists while they spend time outdoors.
#6/2000
Trends and developments in the “Outdoor Video and TV” informational and advertising systems
The recent decade has witnessed the explosive development of those technological areas directly or indirectly related with spreading information or advertising among large masses of people. Such areas include “traditional” TV, radio, newspapers and magazines, outdoor advertising as well as the newest trends such as the Internet and large outdoor electronic screens.
#5/2000
Why is it preferable to choose large scale electronic screen?
The main task of a large outdoor screen is to offer dynamic visual information for the maximum number of viewers. According to modern psychological studies, it is exactly the type of information that the human brain can absorb in unlimited quantities. Probably the best examples of using large electronic screens for outdoor advertising are the screens in North America.
#4/2000
The latest informational and outdoor advertising technology
On 2 June 2000, the presentation of “Outdoor TV and Outdoor Video” project: “The latest informational and outdoor advertising technology” was held at the R&D Institute of Informational Technologies, member of the National Council for the Economic Cooperation with Latin American Countries.
#3/2000
Electronic screens in outdoor advertising or New York, New York
There are two places on the Earth, attracting views of all advertisement agents: New York and Tokyo. And if reportage about Tokyo's outdoor advertising electronic screens has already been published, second cultural place was Terra incognita…
#2/2000
“Outdoor Video” systems: News and views
Spring 2000 marks new and important developments in the area of large outdoor electronic video systems. In February – March 2000, a large outdoor screen with 9.14 m height and 12.16 m width image dimensions and 120x160 pixel resolution was installed in Yekaterinburg (Russia) and put into operation. So far this is one of the largest full-color screens in Russia and Europe.
#1/2000
How else can you advertise you Internet resource in real word?
And the more people use the Internet, the greater interest it represents as new mass media for business, advertising and politics. The usage of the outdoor electronic screens for advertising Internet-resources is one of the most successful solutions from the point of view of the prices and convenience, visualization, effectiveness.
