Table of content: LED screens and signs magazine in 2001
#15/2001
Interview with chief executives of the video screen manufacturer “ATV Outdoor Systems”
To clarify some aspects related to creation and maintenance of electronic video screens recently commissioned in Krasnoyarsk (Russia) and Astana (Kazakhstan), deputy chief editor of our magazine Michael Nikulichev met with chief executives of the company-manufacturer “ATV Outdoor Systems” Boris Zaytzev, technical director, and Valery Fomin, head of the R&D department.
#14/2001
Electronic outdoor screens and the developing countries
I bet you have never heard about Astana. This is a new capital of Kazakhstan, formerly one of the Soviet Republics. 10 years after the collapse of the Soviet Union, and 7 years after the transfer of its capital from Alma-Aty, Astana stands as an unusual and most interesting city on the map of the changing world.
#12/2001
Huge sport display at European Cup in Krasnoyarsk, Russia
The modernization turned the stadium into a great sports arena! It is now a comprehensive complex for professional sports and recreation. In between competitions the stadium is used for training and family sports. People come to watch their favorite teams at play, come to listen to good music and watch video on the huge sport display.
#11/2001
Large outdoor displays application
According to numerous analysts and commentators, the tragedy in New York clearly demonstrated what threats face mankind in the third millennium. In the first hours after the catastrophe, New York mobile phones were switched off, many Internet channels failed. For a certain period the informational vacuum only added to panicky mood of the people.
#10/2001
Digital Out-Of-Home (DOOH) screens and displays
Digital Out-Of-Home (DOOH) screens and displays have appeared in the streets, stadiums and rooftops only recently but since then have become a permanent feature. While we stand in traffic jams, wait for a bus or chain-smoke waiting for a girlfriend, they entertain us, inform and help to spend the time. Most importantly, digital screens and displays are an effective advertising media for DOOH.
#9/2001
Electronic screens in European cities
Sales directly depend on advertising. Is it surprising that commercials tend to become dazzling, aggressive, tempting? Companies are constantly searching for ways to promote their products and services. That is exactly what large electronic screens are meant for being the new format for broadcasting commercial messages.
#8/2001
Outdoor advertizing display screens and traffic hazards
We have received E-mails from Costa-Rica, Spain, and Dubai asking for expert opinion on the effect of digital outdoor advertising on traffic situation and safety. Traffic situation is bad everywhere. Who is to blame? Typically, people start searching for a scapegoat. And find it at once: outdoor digital advertising is responsible for it all.
#7/2001
Giant outdoor advertizing screen in Chelyabinsk
We have made predictions about modern tendencies in “building outdoor advertizing screens” and also suggested certain approaches to selecting and installation of large outdoor advertising and informational systems. Here are some essential ideas that are being gradually implemented all around the world.
#6/2001
Digital outdoor screens in London
Digital outdoor screens in London are concentrated around two major central city squares. Anyone who goes to the city center inevitably comes to Piccadilly Circus or Leister Square. Central location, business offices, shopping malls make these areas extremely attractive for advertising agencies.
#5/2001
Silicon Valley electronic advertizing screen
This is an essay of a weary traveler about modern hi-tech advertising on large electronic screens. But first I must pay tribute to California, a place that I love the most. I visit California every half a year and can observe all gradual but inevitable changes. This is one of the richest geographical regions on earth with high population density.
#4/2001
Electronic advertizing on the march: Technological advance and reality check
Dynamic digital advertising on large electronic screens is much more effective and interesting than static billboard image. Moreover, the same screen can display commercials of numerous advertisers over the day. It is important to stress that electronic advertising screens and displays, unlike other outdoor advertising, can be effectively utilized.
#3/2001
New huge outdoor advertizing screen in Moscow
The installation in Moscow has once again confirmed our conclusions that large or even huge screens for outdoor advertizing are a new and dominating tendency for large cities where screens could be seen from afar. Smaller advertizing screens (even with the excellent image quality) are dwarfed by the surrounding buildings, huge squares and long streets.
#2/2001
Giant outdoor electronic sign beyond the Polar Circle
Today we can report that the sign electronics has worked through the three coldest months without a single failure. Obviously, a new technology has come up that can withstand severe colds, arctic winds, snow storms and ultimately admissible corrosive environment. Thus, a new world record in outdoor electronic sign’s operation and commissioning has been set up!
#1/2001
New Year, New Millennium: New giant outdoor electronic displays
The New Year celebration in the 2001 Moscow was as picturesque. All Moscow giant outdoor electronic displays occupied a special place in the celebrations and demonstrated their difference from traditional means of advertising. Naturally, giant electronic displays add to decoration of cities and public events.
