Table of content: LED screens and signs magazine in 2006
#12/2006
Smart billboards attack!
New carrier is rushing into huge industry of outdoor advertising. Nobody still clearly understands how it works but everybody who is involved in the industry heard about new carrier. There is even no common name for the new carrier. Someone calls it “paper-like display” and others call it “smart billboard” or “ink display”. There are other variants as well.
#11/2006
“OUTVIDEO” festival: Penetration of video art into LED screen network
In this issue of our magazine we would like to say more about OUTVIDEO festival which was broadcasted on LED screens of CityVision network in June-July 2006. The proof for it is a co-operation of “OUTVIDEO” festival and “CityVision”, the biggest in Russia network of outdoor video screens.
#10/2006
The end of light bulb era: Here go LED bulbs, tables, walls and forks
Electronic walls and ceilings with interchangeable LED panels would allow you to change room lighting at a whim, in a new design proposed today. The modular LED panels snap in and out of an electrical grid so light fixtures can be moved anywhere.
#9/2006
Dynamic digital signage: The new age of advertising
Advertising on digital signage displays in supermarkets is a fundamentally new advertising service which permits to establish contact with buyers or clients, ensuring high coverage of target audience, effective advertising and positive feedback to the promoted brands.
#8/2006
Overview exhibitions in Las Vegas, Moscow and Shanghai
The exhibitions dedicated to light engineering and especially, LED products and applications become regular events. It is clear that the most outstanding events occur in the countries, where either the advertising and entertainment market is well developed, for example, in the USA or the countries, which lead in the manufacturing of this kind of goods.
#7/2006
Urban Screens 2005: How public spaces are integrating art and culture via LED screens
Large-format LED screens have been integrated into such public spaces as city parks, pedestrian malls, town squares, shopping malls and mixed-use retail/living spaces, where displays are specifically dedicated for such non-commercial purposes as art, education or entertainment.
#6/2006
Outdoor LED screen business: A network of success
The use of digital LED screens signifies a brand new stage of development in the area of outdoor advertising. A network of outdoor LED screens could hardly be called a novelty. But naming it as a traditional means of advertising would still be too early. Outdoor LED screens should better be treated as an alternative to the usual static outdoor advertising with certain strategically strong advantages.
#5/2006
LED Dream-city
Even US-citizens admit that Las-Vegas is “not the USA”. It’s something unusual, unique which resides in the middle of the country but definitely stands out. Casinos, luxurious hotels and millions of lights! In the age of mass-communication and TV-travels everyone heard about Las-Vegas and formed some opinion about the city. But few people ever think about it as a Mecca of video LED screens.
#4/2006
The area of LED screen applications expands
The inhabitants of big cities are used to bright LED screens which usually broadcast live dynamic video clips and are installed in the most populous places. But only few know that such screens are closely linked to developments in LEDs. Today only this technology permits to obtain acceptable image quality under any light condition - even at the direct sunlight.
#3/2006
Video screens in the USSR (historical perspective)
Nowadays when video screens can be seen in most large cities around the world, people interested in history of technical equipment might have many questions about appearance and development of display units.
#2/2006
Screen within screen
Cinema as a technology of dynamic imaging appeared in the beginning of 20th century. For a long time video was “locked” inside cinemas and television sets. Then in the end of 20th century, video took a step into the city streets which rapidly began to fill up with video screens, video banners and informational displays.
#1/2006
Mall at “Millenia”: LED signage creates fashion-mall media display
LED video signage has been extremely visible in Times Square, Las Vegas and on various stadium scoreboards and roadside billboards throughout the United States. In a unique example of form vs. function, a new shopping mall has transformed a group of LED video displays into a viewing circle of world culture.
