#2/2006

Screen within screen

Chief editor - Vladimir Krylov
Deputy chief editor - Michael Nikoulichev

Cinema as a technology of dynamic imaging appeared in the beginning of 20th century. For a long time video was “locked” inside cinemas and television sets. Then in the end of 20th century, video took a step into the city streets which rapidly began to fill up with video screens, video banners and informational displays.

Episode from the feature film “Lost in translation” Episode from the TV series “Star Trek”
Episode from the feature film “Lost in translation” Episode from the TV series “Star Trek”

As any new technology, outdoor video was pushing through market barriers with difficulties. Of course, advertisers were the first to appreciate the possibilities of the new media carrier. Then screens sometimes began to appear in television news programs. But soon new supporters of screens came up - cameramen, who highly valued the effectiveness of image presentation based on a “screen within screen” principle.

Episode from the feature film “I, Robot” Episode from the feature film “Lost in translation”
Episode from the feature film “I, Robot” Episode from the feature film “Lost in translation”

And thus video screens entered the world of cinematography. Now video screens appear in different films with the enviable regularity. Frequently actually existing and working screens appear in the background sequence, since the dynamic image additionally enlivens the frame. But creative thought does not stand still. Directors and cameramen started introducing video screens into film episodes about contemporary life and films about fantastic future, not suspecting, that this future has already arrived.

Episode from the feature film “The Omega Code” Episode from the feature film “The Island”
Episode from the feature film “The Omega Code” Episode from the feature film “The Island”

Leaders address us from the screens of the future, and this serves as a reminder that very soon humanity will lose his personal space even in city streets. Most kids experiment with two mirrors standing opposite each other, when in the reflection you see the reflection, in which another reflection is seen , etc? Virtual reality is closer and closer to us every day. But isn't it the best evidence that light-emitting diode screens are important, multi-functional and in hot demand?