Table of content: LED screens and signs magazine in 1999
#10/1999
News of outdoor video systems from Moscow (Russia) and Riga (Latvia)
In early December 1999, two new outdoor screens were put into operation with display dimensions of 6.4 m x 8.53 m. One of the lamp screens was installed in the heart of Moscow on “Intourist” Hotel and another was placed in Riga on the square near the central railway terminal.
#9/1999
Two famous outdoor screens in New York
Our special correspondent has just returned from the US. His article will be published next year. Meanwhile, we will share with our readers photos of the most impressive and famous outdoor screens and lamp displays in New York.
#8/1999
Large outdoor advertising screens in Tokyo (Japan), Brisbane and Sydney (Australia)
Large outdoor advertizing screens in Tokyo (Japan), Brisbane and Sydney (Australia). Perspective trends and new solutions in outdoor advertising and systems of “Digital Outdoor Video and TV”.
#7/1999
Rating of communicative efficiency of outdoor advertising at the video display
The main advantages of the outdoor display mentioned by the respondents are beauty and brightness of the video display, the ability to attract their attention, granting useful information. The drawbacks are illegibility of the image, especially in the afternoon under sunbeams; the unattractiveness of demonstrated advertising, display location - near the road (it abstracts drivers).
#6/1999
Large electronic screens, signs, displays in St-Petersburg
Our experts visited the Northern capital of Russia - the St-Petersburg city. The purpose of the visit was to elucidate characteristics and technologies of large electronic screens, signs, displays installed in this city. The most noticeable screens of the city were selected as the objects of interest. I.e. we chose the screens located in the most populous places - at Nevsky Prospekt.
#5/1999
What for, who and how use outdoor electronic screens in the world and in Russia?
There is nothing extraordinary in them, as everything reasonable that exists in the world has already been invented and is used in the world. The other thing is that you forget about it in everyday life. Therefore we have decided to start with such a section in which we attempted to generalize and systematize the most popular types and purposes of the usage of electronic video screens.
#4/1999
Electronic video screens and displays in sport
The history of stadium development has shown that it is not the least problem at all, especially considering the fight for the audience, advertisers or sponsors. The first stadiums equipped with large electronic video screens were ones in America and it was connected with intense fight between stadiums and TV for the spectators and fans, advertisers and sponsors.
#3/1999
Electronic screens in the world
Live sound and video on the large electronic screen at Poklonnaya Hill in Moscow. New outdoor lamp screen in St-Petersburg. Extraordinary usage of projection screen for outdoor advertising in Germany. American research work studies the influence of light outdoor advertizing.
#2/1999
Examples of electronic video screens application
Now let’s talk about sports electronic video screens. We post some more pictures of the equipment of University stadiums in America (5-10 thousand spectators) and other sports arenas.
#1/1999
Digital outdoor advertising: How to choose screen or signs?
The basic advertising sign is Labbatt SkyDome, there is also a “common” ad that is displayed on the digital screen and on the Trivision billboard (located to the left of the digital screen). It’s possible to use simultaneous of light volumetric advertising, electronic digital screen and various compositions of neon or electronic LED and lamp letters.
