The international LED screens and signs magazine
The international magazine on LED screens, signs digital billboards both indoor and outdoor as well as on modern mass media technologies, including DOOH (digital out-of-home) solutions and DON (digital outdoor network) screen networks. Published since 1998 in five languages (electronic translation to German, Spanish, French).
The magazine publishes articles on various applications of LED screens and signs, on informational systems and social advertising, on manufacturing, emergency events and media architecture of modern cities, on new tendencies in outdoor advertising, on their influence on urban environment, new applications of LEDs. Many articles in LED screens magazine are devoted to a relatively new trend in outdoor advertising – networks of LED screens, control systems for such networks, including content management software and hardware. DOOH informational and advertising networks have become a regular feature of the LED screens magazine with special emphasis on informational security.
Apart from articles the magazine publishes materials on “frequently asked questions” on optimal selection of LED screens, sizes, resolution for screens and signs, on various applications such as sports stadiums, transport terminals, airports, trade centers and malls, shows, presentation events, etc. Magazine pays special attention to media facades, urban LED screens and interactive digital solutions with cultural or social content.
In the latest issues
#12/2011
Modern LED video screens: Characteristics, Technologies, Reasons to Choose – Part 1
The first part of the article focuses on main characteristics of modern LED video screens that affect image quality, ways of controlling screen brightness with various methods of Pulse Width Modulation (PWM), method of creating image with time multiplexing and refresh rate.
#11/2011
Digital billboards as police and FBI resource
Since digital billboard networks are most widely spread in the USA, it was there that police initiated first experiments in appealing to the US citizens for help in tracking down criminals and searching for missing persons.
#10/2011
Flexible LED screens: Wrapped up in a display
In 2010, NanoFlex technology surfaced in the USA. At present little is known about the NanoFlex technology. We can only sum up that these flexible LED screens ate really thin and light-weight and are based on seamless matrix of 4, 5 and 6 mm pixels. The manufacturer, NanoLumens claims that LED screens reach the amazing brightness of 5000 nits.
#9/2011
Media façade and digital signage: Digital marketing and media planning - Part 2
Media façade offers indisputable visual and technical advantages. However the financial aspect should not be overlooked. Both media façade and digital signage have to be cost effective and competitive. Thus, digital signage is characterized by faster return-on-investment compared to any printed outdoor advertising applications. Another advantage is easy content management and direct targeting of the potential audience.
#8/2011
Media façade and dynamic digital signage: A new item on your media plan - Part 1
Media façade is a new concept that make our cities brighter, more attractive, informative and modern-looking. It’s time we started talking about Media Architecture. A well-constructed media façade wins over drivers and pedestrians alike, boosts image of large companies, helps medium and small companies to stand out among others.
