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Last modified:
11.03.2010
Spheres Of Application of Large Electronic LED and Lamp
Screens / Signs / Displays
The systems
of “Outdoor TV & Video” is a new tendency in the architecture of modern
cities.Electronic systems of the new generation of “Outdoor TV & Video“
become realia and decoration of modern cities.
Electronic
screen / display / sign in Novosibirsk is the first lamp screen in Russia that
can reproduce 16, 7 million colors and that is installed most correctly regarding
the sun.
The unique
possibilities of large screens / signs / displays made them popular worldwide.
The screens of this type give life to a new kind of outdoor advertising – “outdoor
TV” and can be mobile, stationary (installed on roofs or independently).
Such screens
are installed in such countries as the US, Australia, Japan, the UK, Canada,
Germany, France, Korea, China, Greece, Brazil, Poland, Hungary, etc. and they
are beginning to appear in Russia also.
They harmoniously blend with the face of a megalopolis such as
New-York (Times Square –AT&T, ITT offices), Las-Vegas, Tokyo, Seoul.
You can see
such screens / displays / signs at the entrance to railway stations in China,
Korea, to Disneyland, at all the biggest stadiums and stages of the world, at
highways with heavy traffic, at office buildings of companies, in front of restaurants,
hotels, casinos.
Large
Screens for Socio-Political Information 
The large video screens and large displays / screens / signs with
direct broadcasting modes have become very popular with politicians. For example,
in America (electing the President), in Russia (850 anniversary of Moscow),
in Japan (the Olympic games in Naganno), in Poland (the Pope's visit), in Brazil
(carnival) – here is the list of events when the screens become “participants”
of mass measures. They are means of additional artistic influence as they not
only display ad information, but also a means of uniting people.
Up-to-date technologies allow to find progressive ways to
provide mass political & concert activities that draw attention of many
spectators and to satisfy growing demands of sponsors and advertisers.
Large
Screens for Business and Outdoor Advertising 
The usage of electronic screens / signs / displays in business
is generally connected with 2 directions
- a companies use them to get profit selling advertising time;
- a company uses it to stand out from a number of competitors
and to fortify its image or a trademark (they are mostly big companies like
AT&T or ITT, big banks, editing houses, etc.) or to attract more clients
to their complexes (like restaurants, hotels, casinos, entertaining centres
– Disneyland).
Large
Screens for Concerts and Shows 
Full color
electronic displays / screens / signs have been recently used for big concerts
and shows with large audience. This direction is one of the most perspective
in the world.
We can feel
the lack of such modern computer info-advertising constructions with big screens
that can reproduce information, direct broadcasting and close-up repetition
of the most interesting moments, and also video information about the sponsors
of a concert or show.
[ how to choose type & size of
the screen for concerts and shows ]
Large
Screens for Sports Events & Stadiums 
How to attract
more spectators to stadiums, grounds and clubs? Electronic full color screens
that can not only zoom in interesting moments of the event, but also to get
extra profit from assigning ads, have become inseparable part of the image of
sports edifices worldwide (especially in America). This is the most profitable
(favorable) investment for sponsors and advertisers. Thanks to the large scale
of events, many people will see the ads on the screen at the stadium and, what
is more important, on TV.
Other
Spheres of Application of Electronic Screens / Signs / Displays 
The range of
use of electronic signs / screens / displays has recently become much wider.
They are used as intelligent road signs, info-systems at railway and power stations,
in industries and any other spheres.
Electronic
displays / screens / signs with graphic mode or compatible systems with the
use of video projection, big screen monitors & graphic systems for displaying
text information are used for control desks and education (due to specific peculiarities
and goals).
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